Noticed on last night's season premiere of NBC's The West Wing that the campaign staff of the Democratic Party in the show hired a 'blogmaster.' Not sure that this term sounds so dignified, but the concept is sound.

Makes me think of Howard Dean who was so successful in utilizing blogs for his 2004 campaign. Unfortunately for him, his rah-rah speech (which featured his patented scream) didn't generate the same sort of success!