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Hurricane Hunting

Posted By Matt Certo on 09/22 at 02:17 PM
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As one who lived through three Florida hurricanes last year, I know how mesmerizing the Hurricane Center's online tracking tools can be. People with an Internet connection who live anywhere close to the Gulf/Atlantic states are always clicking on 'Reload' when it comes to wind tracking maps and projected paths: http://www.noaa.gov.

With all of this traffic, I'm wondering if the NOAA shouldn't incorporate sponsorships/AdWords in an effort to raise money for victims. I know that there is a mandate agains profiting from government work, but can't an exception be made for fundraising purposes? After all, the DMV asks me to donate to campaign funds when I get my license renewed.

Do you think people would have a problem with this? The traffic must be staggering. And with Katrina and Rita in the mix, so will this year's damage and loss!

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Comments

Although I think that any sort of fund raising, especially in times of disaster, is necessary, I don't think having advertisements on government websites will be a good idea. What if Nike offers $20 million to put a Swoosh on the website? $20 million can really help out the people in New Orleans.

At what cost will the government or any entity for that matter, sell out? They need the money and the cause it worthy. But there is a huge gray area of what is ethical and appropriate -- by allowing advertisements, it will eventually cross over and blur the lines. This is such a hard call!

Besides, I think Adidas is a higher quality shoe.

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