In an era of Super Wal-Mart, iDrive and 3 hour airport check-ins, customers want simplicity. I'm among those clamoring for a time of simplicity. Give me a bare bones car like the Lotus Elise, 30 minute meals from Rachael Ray and the news in an easy to read format. When we had a design review meeting yesterday, Jennifer brought up how some clients were asking for features that were flashy and cool but totally unnecessary. Clients should be thinking about their Web sites as if they were customers visiting their Web site for the first time. There should be no need for a tutorial, training sessions, or FAQ about how to use a Web site. A Web site can have its 37 pieces of flare and still be simple to use. Just look at the iPod.