A recent post by Brian Clark makes a very good point regarding the use of the Web in the purest sense. Brian make the case (very eloquently, I might add) that the Web's unique functions (interactivity, personalization, community-facilitation, etc.) ought to be utilized more by Web marketers.

All too often, some tend to look at the Web in the same way they view traditional media like print, outdoor, and otherwise. I find this to be the case for some traditional advertising agencies who view the Web not as an independent medium itself but simply another outlet for a tri-fold brochure. I often hear that a Web developers should use the same imagery and copy from print materials and simply 'transpose' them to the Web. This is possible (and common) but usually not too terribly effective.

I had the pleasure of working with Brian years ago. It's good to see that he hasn't lost his step!