I’m wondering if Matt Drudge (and those that use the business model of (1) rapidly-updated news and (2) revenue from display ads) will ever go the way of RSS. His site (and others like his) seem a perfect fit for RSS so that readers could enter his URL and be notified when something has been updated. But Matt probably knows that doing this will detract from his revenue (many consumers who now see his ads would no longer do so) since many (if not all) newsreaders don’t pull the ads with the content. RSS would be great for his readers but not so great for his revenue.
Archive for September, 2005
Drudge’s Wallet
Monday, September 26th, 2005Promoting RSS
Sunday, September 25th, 2005I continue to be intrigued by the lack of widespread ‘push’ that RSS has received in the business community, media, and otherwise. The blogging community seems to, certainly, have a keen awareness of what RSS is, how it works, and why it’s important. But many of those in the business community–pr, advertising, and strategy folks alike–have yet to even hear about RSS, let alone stop and think about how it will impact their businesses.
I feel that this is really a failure of the technical community on a number of different fronts. For starters, the name ‘RSS’ is not a good one in my view. I think that non-technical people dismiss technical jargon in the form of unfamiliar alphabetical characters (i.e. HTML, FTP, etc.). Perhaps we should think of another way to characterize the technology?
It will be interesting to see how Microsoft chooses to characterize RSS when they release IE7. This version of the browser is supposed to have some pretty heavy RSS/blog integration.
If you’re reading this and haven’t received a good RSS education, I suggest that you do! Seth Godin does a good job of explaining it on his blog.
Evolutions in Revolutions
Thursday, September 22nd, 2005In the 90’s, web searching was in its most primitive form. Yahoo and All-the-web dominated the arena. Web users were very green with how to use the technology. Many people got online only to check email and the news. Most Web sites had graphics that looked like they had been created in MSPaint that came packaged with their versions of Windows 9x. To navigate the nether regions of the Internet, many people used web directories or web rings.
When Backrub was introduced, it completely rethought how the Internet could be accessed. Complex networking and ways of processing and interpreting the web came out of Stanford. The majority of the Internet browsers know Backrub better as Google.
Yet even with how much of the Internet’s history is known, not one person can say for a fact where it is going. Now that most people have moved from web directories and web rings and become savvy searchers things get increasingly competitive. Google, Yahoo and MSN are the top search engines respectively and each has a different vision of where the internet is going. They all agree the future does involve the integration of different forms of entertainment
Yahoo hired former ABC executive Lloyd Braun and established residences near Hollywood. Around that time they also went live with video searching. Google has a video searching service available as well. However Google plans on moving beyond the home and has been the focus of a firestorm of discussion when wifi.google.com started showing information about their offering free WiFi internet access in San Francisco and plans to go larger. This had been rumored after it was discovered that Google was purchasing large chunks of dark fiber. MSN however seems to be courting AOL. The general user would gain increased access to AOL’s in-depth entertainment services with AOL having exclusive access to an arsenal of high profile concerts notably Live 8 and several of the recent benefit concerts for those affected by Hurricane Katrina.
Yet in the end, unless the people accept and adopt these advancements, they could go the way of OS/2 Warp.
Hurricane Hunting
Thursday, September 22nd, 2005As one who lived through three Florida hurricanes last year, I know how mesmerizing the Hurricane Center’s online tracking tools can be. People with an Internet connection who live anywhere close to the Gulf/Atlantic states are always clicking on ‘Reload’ when it comes to wind tracking maps and projected paths: http://www.noaa.gov.
With all of this traffic, I’m wondering if the NOAA shouldn’t incorporate sponsorships/AdWords in an effort to raise money for victims. I know that there is a mandate agains profiting from government work, but can’t an exception be made for fundraising purposes? After all, the DMV asks me to donate to campaign funds when I get my license renewed.
Do you think people would have a problem with this? The traffic must be staggering. And with Katrina and Rita in the mix, so will this year’s damage and loss!
Waking Up to the Arrival of Business Blogs
Thursday, September 22nd, 2005The excerpt below is something that has really gotten my attention. It’s from a recent BusinessWeek article. Full text is here.
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.
Jumping in with both feet…
Thursday, September 22nd, 2005The blog movement has gotten too big to ignore. It seems that many still are, though. Up until today, we’ve been mild participants at best and casual observers at worst. We at WebSolvers have come to the conclusion that it’s time for us to jump in and be a part of the action.
So, read our posts, subscribe to our feeds, comment on our posts, and talk about us over lunch and dinner!