Knowing your Web site's traffic can be a pretty common obsession for many Web site owners and managers across the board. Checking page views, seeing a growth in interest and documenting successes is a great thing to witness and be able to brag about.

But have you ever felt a tiny bit unsure of how to properly use the terminology or respond to a probing question? If so, here's a pretty good article that helps explain common Web analytical terms, what information you need for measuring stats, and how to use it when discussing your Web site.

Once you have the basics under your belt, the next time a discussion about your Web site comes up, you'll be ready.