I noticed on a Papa John's television ad the other day that the company is pushing online ordering pretty heavily. I got curious and checked out the site to see how it worked. I happen to be a big fan of Papa John's pizza, so I expect to use this site in the future.

It looks to me like the functionality is right on target. While I didn't order anything, I did click through the ordering process to see how I could add toppings, side-items, and otherwise. Looks functional enough.

Overall, though, I was disappointed with the interface. The layout is very overwhelming and standard usability practices seem to have been ignored altogether. Product photography is absent altogether. If you compare this site to other leading shopping sites (like gap.com) you'll see the difference pretty clearly.

This is a case where a bit of fundamental design will (a) make the site more pleasing to customers and (b) generate more revenue for the company. See the difference for yourself:

PapaJohns.com

Gap.com