Josh has posted a very interesting run-down of Jakob Nielsen's dos and don'ts for blogs. I think that, like most cultural institutions, rules are only as good as the ways in which they're applied. I think that Jakob Nielsen, who many of you know as the leader in Web usability, has some great rules of thumb for Web developers. Sadly, though, the application of these rules often yields unattractive results. His own Web site, unfortunately, is a classic case.

In working with marketing and communication folks in the area of Web design for years, I know none who would have their Web sites looking this way! I think that the same could be said for blog design as well.