Steve Rubel commented about a BusinessWeek article reporting that the use of focus groups is dead to marketers. Focus groups just aren’t as effective (or popular) as they once used to be. Plus, now that there are so many other options for collecting consumer information, blog mining…why not?

But could you imagine all the junk you would have to filter through? People’s personal blogs ranting and raving about who knows what… I’m sure it will be a challenge to try and find good blogs that are considered worthwhile.