I read this article today about why email marketing is still so effective. With the number of SPAM I get everyday I can see why many people see email marketing as futile – just another email getting lost in a sea of junk email. Well, here are some reasons why this internet marketing strategy is so valuable to companies:

• the majority of people check their email every day
• there is a significant savings in time and money
• millions of people subscribe to get information that they are interested in
• increases customer loyalty because of frequent contacts
• email builds your brand

When you weigh this out and compare the costs to traditional marketing, you will see why it’s important to not forget the capabilities of email marketing.