Google and Target Demographics
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Posted By Keith Ort on 11/07 at 10:11 AM |
Worried that only overrated teen dramas on networks with a frog mascot (yes, Rochelle, I’m talking about your shows on WB) are the only places featuring the convergence of the Internet and television? Still not sold that search traffic is worthy of investing in? For those who watched the live West Wing and followed it up with a classic Family Guy (like I do because I watch "quality" TV, Rochelle), then you were not slammed once but twice with direct plugs for Google. In one of Alan Alda’s character’s retorts to Jimmy Smits on The West Wing, he directly told the television America to go “Google it right now” to fact check him. Then during the Family Guy, yet another namedrop of the Google kind was heard. So if you have the top show for the educated and the top show for the young adults hearing Google not used as a pronoun but rather as a verb, its pretty obvious that as of right now, Google should be your priority.
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Comments
So, cartoon watcher, what you’re trying to say (via --for the record-- distasteful references to my guilty pleasure TV preferences) is that television shows are furthering their acknowledgement of the importance of multi-media situations. As I mentioned in my previous post, the integration of other media only gives them [TV] another opportunity to further enforce a relationship with the viewer. This means more recognition for sweeps (coming up pretty soon) and more options for advertisers.
One example that’s pretty popular in our office (and that you’ll appreciate, Keith) involves NBC’s The Office. Specifically Schrute Space – the character Dwight Schrute’s company blog vs. writer B.J. Novak’s blog (who also appears on the show as "The Intern”, a.k.a. “The Fire Guy”). While one blog is fictional (think Matt's Juicy Fruit post), both effectively serve to further our appreciation for the show between episodes.
Posted by: Rochelle Knight | November 7, 2005 01:27 PM