Http://dailynightly.msnbc.com/ is the home of The Daily Nightly’s blog. You can see that Brian Williams and other reporters have been regularly posting to the blog for some time now. Williams’ most recent post announced that the NBC Nightly News Netcast has been launched. The Netcast will “offer the half-hour nightly news program in its entirety". This post brings out the motivation behind the move:

News divisions at all three major networks recognize that broadband is fast becoming a necessary tool for reaching viewers who have grown accustomed to getting much of their news from the Internet. As a result, each of the networks and cable news stations like CNN and Fox News are focusing more attention on their online properties.

Consumers are now expecting to have the convenience of timely and accurate news on their schedules. We need to think about what we’re putting on our own websites and if we’re answering to the demand for fresh content.