John Battelle has indirectly opened up a discussion about who the true king of search is. eBay is claiming they process upwards of 2 billion (yes, that’s with 9 zeros) searches per month which they claim is “on par with Google” (slide 18). Now officially Google refuses to disclose how much traffic they process but some estimates have put it at much more substantial number than 2 billion a month. This leads me to ask, where did eBay get their figures?