Just 50 milliseconds (1/20 of a second): that's how long it takes for a user to decide whether they love or hate your Website -- and by association, your company.

This is according to a recent study released by WebSiteOptimization.com, in which study participants were given a series of Websites to view and draw conclusions regarding their companies and the products and services they offer. The study underscores the importance in first impressions, the value of good design, and the role of a Website as not just a holding place for content, but a vital marketing tool.

Quoting the WebSiteOptimization.com site: "This emotional judgment can color subsequent judgments made after further reflection. Even though your site may have superior products, services, or usability, an initial negative impression from a poor or slow design can steer customers towards your competition. You only get one chance to create a good first impression, make it count."