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Web Continues to Change Game

Posted By Matt Certo on 04/04 at 10:56 AM
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CNN has a great little item about RCA/SonyBMG Records signing British singer Sandi Thom to a recording contract. The signing of the virtual unknown comes after her 21 daily consecutive live performances to a grass roots/Internet audience. To think that the conglomerate that touts names like Alicia Keys, Usher, Bruce Springsteen, Maroon 5, and Santana would sign an artist from an up-start Web site is pretty amazing. Sandi Thom is not the first to Webcast a live performance from a garage band-like atmosphere, but she is among those pioneers to really have an effort materialize in this sort of fashion. It really shows how the Internet has changed the game in terms of traditional business channels.

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