I get a very common question (or variance thereof) when I talk to people--especially businesspeople--about blogs: 'why does anyone care about blogs'? Restated, 'why would anyone want to read about some stranger's vacation'? Restated again, 'why would anyone ever care enough to read a blog about someone's sick cat'?

My answer, in short, is another question: 'why is America obsessed with reality television'? Perhaps it's not an original parallel, but our society loves the trivial and true.

Somewhere in some broadcast board room years ago, some TV executive probably asked the question: 'why would anyone ever want to want to watch a group of college grads living together in a random city'? Or, 'why would anyone ever want to watch a group of strangers compete for an immunity idol on a deserted island'? I could go on but I won't!

Agree or disagree with the parallel?