I've been knee deep in domain names as of late. A handful of clients I am working with are all wrestling with picking the 'right' domain name(s) for their various projects. This has truly become both an art and a science. And each year, it seems, the situation becomes more complex. Implications extend to trademark law, cybersquatting regulations, and search engine aspirations.

And with .com names being in short supply, it has become increasingly difficult to find a name that really works. Most companies we work with find that their first, second, and third choices for names are already taken. So they're forced to get a bit creative.

While this list could go for miles, here are a couple of things I think about when trying to advise on domain names: