Archive for 2006

Big changes in the realm of search

Tuesday, May 16th, 2006

We’ve had a few large products go out the door recently so I’ve finally been able to catch up on many of the things going on in the world of search engines. The major search engines have all been trying to do what they can to get your advertising dollars. I’d like to highlight the biggest things for you.
Google
Google has unleashed a few new products that are really cool. 1st off would be Google Calendar which, when combined with GMail, competes head to head with Microsoft’s Outlook. The interface is very slick and it offers a lot of convenience. The latest entry into the battle is Google Notebook. Essentially it’s a way to categorize and organize your research and notes and make it accessible publicly if you wish. The last new tool is a utility called Google Trends. This is more of an extension of Google’s infamous Zeitgeist (which also got a nice makeover) that allows you to search and compare trends for searchers. It’s a great tool for web marketers and SEOs.
Yahoo
The biggest news for Yahoo has to be their long overdue redesign for their home page. It’s not 100% live yet however they are letting anyone view it. It’s a great, modern look with lots of integration of their various products and services. The new page fuses AJAX programming seamlessly and makes for a very enjoyable user experience. The other thing Yahoo has done is reawaken the beast known as AlltheWeb. They have brought some very slick AJAX coding to the search engine world which is a refreshing change. The AJAX functionality adds a new dimension to searching through Yahoo’s massive index by giving vertical search suggestions. Even if you prefer another search engine, it is definitely worth the time to take a look at.
MSN
Microsoft has been pretty quiet as of late. They are slowly rolling out their online advertising program called adCenter. This will be replacing their current model of using Yahoo’s sponsored listings and help give MSN its own identity. With Microsoft putting a lot of money into the Xbox360, I expect them to invest heavily into MSN in the near future. Amazon recently dumped Yahoo in favor of Windows Live search (which is another great AJAX based web site). Steve Balmer has stated he wants to compete more heavily against Google for the online advertising dollar.

Early Thoughts on Internet Explorer 7 (IE7)

Tuesday, May 9th, 2006

I downloaded a beta copy of Microsoft’s Internet Explorer 7 (IE7) several days ago and am starting to form some opinions. This is Microsoft’s first major revision to the browser since 2002. During that time, Firefox has emerged as the browser of choice for many techies and purists: it’s known to be faster, more secure, and more reliable. I have stayed with IE as my day-to-day browser, though, because the majority of users/consumers still use it. Given that we do Web design for the masses, I want to look at our work through this lens to be sure we’re not simply designing for the leading edge.
As many reviews have already stated, most of the changes to this new version of IE seem to be an emulation of Firefox. Microsoft is known for emulating the positive traits of would-be competitors in order to satisfy the user base and hang on to market share. Just ask Steve Jobs.
The browser contains many useful features that I have lived without until now. The biggest ‘wow’ factor is the tabbed browsing, which enables you to switch back and forth between Web pages without toggling between various windows. This is a pretty cool feature (I’m probably making Firefox users laugh right now).
Strategically, the biggest change is the inclusion of RSS feeds and subscriptions within the browser. RSS still has a long way to go, but I’ve said for some time that this move by Microsoft will likely be huge for RSS as a whole. If RSS doesn’t catch on with IE7’s release, I’m not sure it ever will. I still get blank stares when I talk to people about RSS (what it does, and how it works). That’s simply a sign to me that it hasn’t been promoted outside the techy community. The RSS interface itself is pretty cool…you just click on a star in the toolbar and it shows you your feed subscriptions. Seems to update more reliably than Bloglines does. Don’t know that I can check my feeds from a remote computer, though.
IE7 also offers a pretty cool ‘Zoom’ feature that allows you to zoom in and out of Web pages (and scroll) the same way we all do on Mapquest and Google Maps. Not sure how often I will use this feature, but it certainly is noticeable.
Speaking of interface, the toolbars and status bars seem to be much smaller and more compact. Say goodbye to the clunky buttons that have haunted IE for years.
As far as things that I haven’t really noticed (yet have read exist) is the improved security. The application is supposed to be more secure and to have some built-in anti-phishing features to guard against scams. I have noticed that I can easily erase my browsing history, something that is cumbersome in other versions of IE.
I’ve run into a few bugs, as is expected with a Beta launch. I’ve had some printing difficulties and some RSS feeds don’t seem to get detected by the browser. All and all, a pretty nice upgrade for the money (free)!

PapaJohns Targets the Tech-Savvy

Tuesday, April 25th, 2006

I am a Sirius Satellite Radio subscriber and enjoy the commercial-free content when I’m on the road. I heard an ad today for PapaJohn’s Pizza and its online ordering system. The commercial makes mention of the fact that satellite radio subscribers are ‘tech savvy’ (I’m paraphrasing here) and directs them to a special URL to try out the online ordering system (which I wrote about some time ago). Seems like a pretty smart media buy to me. Naturally, those who are early/eager adopters of satellite radio technology are more than likely going to be open to ordering pizza online. I think it’s a very sensible business tactic and would imagine that the conversion rate would be better than that of a parallel effort implemented on terrestrial radio or some other traditional medium.

Video iPods for Training

Wednesday, April 19th, 2006

BusinessWeek Magazine has an interesting little article on the use of Video iPods being used by companies for employee training. If you haven’t seen an iPod with Video yet, I encourage you to do so. The video quality on the screens is amazing!

Shooting for… Reality

Friday, April 14th, 2006

Almost everyone looking for a new Web site wants it to be the latest and greatest, to be better than the competition. But more often than not, the wow factor is not practical and you have to bring them back to reality gently in order to achieve a successful online presence while remaining practical.
MSN has a great example of a wow factor that is not realistic for this type of media: high-definition videos online.
Things like bandwidth and filesize are constant concerns for those involved with online media. In this case, high definition filesizes almost triple the standard filesize – resulting in enormous delays during download, a much slower internet speed, and poor quality of video… It would be hard to find a practical reason for using that level of clarity online for most Web sites out there.
One part of the article that stuck out in my mind was a comment by Josh Martin, an analyst for IDC:

“Is that story less compelling because it’s not high definition?” Martin said. “I don’t think so.”

When it comes to the Web, the ability to browse through sites quickly is one of the most compelling reasons to go online. While you should always want to shoot for greatness, it’s more important to accomplish your users’ goals successfully than to overshoot your own.

RSS – Marketers Take Note

Friday, April 14th, 2006

I just read an interesting post from Seth Godin about Google and someone wishing that it didn’t exist. Not sure I really understood his point (still on today’s first cup of coffee).
But something further in his post made me think a bit. He talks about RSS and how it should be added into sites everywhere. I tend to agree. The promise of RSS is pretty powerful, and not just for headlines. I was on Amazon.com the other day and noticed that I could now subscribe to someone’s personal wish list. Guess I can now be notified when friends or family members add the latest book or DVD to their lists.
One problem, though, with this trend of “RSSing” everything. I’ve gotten pretty overwhelmed by all of the content. For example, I haven’t opened my newsreader in a few days. When I did so today, I was behind on something like 700 posts. Steve Rubel’s blog, for example, had over 200 posts that I had yet to read. Frankly, I don’t know how anyone keeps up with this guy!
It occurred to me that RSS needs to ‘deepen.’ Perhaps it already has, but noone’s bothered to tell me. Let me explain what I mean…
RSS should enable a content creator to prioritize his/her content. For example, Steve’s post that IceRocket has been acquired is probably higher priority than his quick tip about Flickr. Why not allow a content author to prioritize posts (ranging from urgent to trivial). This would allow me, as a reader, to be able to cut to the chase after a long vacation. To some degree content categories allow me to segment my subscriptions, but I’m not sure that most authors (or subscribers) think of it this way.
I love the move toward more active/dynamic content, but how do we help people to manage the information overload?

Referrer Spam

Tuesday, April 11th, 2006

We’ve been getting a ton of referrer spam lately on our blog. Our traffic (albeit bad traffic) is surging and so is our bandwidth consumption. Hownow.Brownpau has a great piece on the issue which includes a link to a great how-to over at spywareinfo.com.
Now over to Chris and Mike in our office to implement the fix!

Orlando Sentinel on Corporate Blogs

Monday, April 10th, 2006

The Orlando Sentinel had an article today on corporate blogs (big and small). It touched on our blog a bit and even featured a picture of a group of us pretending to work! :)

Central Florida / Sustainability

Thursday, April 6th, 2006

A few of us from WebSolvers had the opportunity to attend today’s ‘Champions of Sustainability’ community luncheon put on by our area’s Healthy Communities Initiative and presented by our client, MSCW. The luncheon honored those persons and entities that are promoting smart growth and community development in our area. Honorees included Orange County Mayor Rich Crotty, and the Central Florida Community Foundation. Kudos to MSCW for putting on such a great luncheon…one of the many things that group seems to do to help this area evolve in a responsible way!

Web Continues to Change Game

Tuesday, April 4th, 2006

CNN has a great little item about RCA/SonyBMG Records signing British singer Sandi Thom to a recording contract. The signing of the virtual unknown comes after her 21 daily consecutive live performances to a grass roots/Internet audience. To think that the conglomerate that touts names like Alicia Keys, Usher, Bruce Springsteen, Maroon 5, and Santana would sign an artist from an up-start Web site is pretty amazing. Sandi Thom is not the first to Webcast a live performance from a garage band-like atmosphere, but she is among those pioneers to really have an effort materialize in this sort of fashion. It really shows how the Internet has changed the game in terms of traditional business channels.