May 2007 Archives

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Posted By Matt Certo on 05/17 at 02:43 PM
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I had the chance today to address a large group of public relations professionals at the Orlando chapter of the Public Relations Society of America (www.prsaorlando.org). As part of my talk, I promised to post some links of some of the sites we discussed. Here is a brief run-down:

  • WordTracker
  • - a great resource for keyword research
  • Seth Godin's Four Things Worth Doing
  • - Core Web principles to keep in mind
  • Google Analytics
  • - powerful analytical tool for marketers
  • Web 2.0 Wikipedia Entry
  • - a general description of the concept
  • Threadless
  • - an oft-touted Web 2.0 concept in action
  • Apple iPhone
  • - likely game-changer in Web mobility


    Thanks again to the group for having me...I genuinely enjoyed the exchange!

    Posted By Matt Certo on 05/17 at 09:41 AM
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    If you have a minute, check out http://www.bubbl.us. It's a pretty cool Web-based productivity application for diagrams, brainstorming, etc. This is the type of Web-based app that the world has been warning Microsoft about for some time (i.e. Google Apps).

    Also, check out the new release of Google Analytics, something every marketer/business owner/Web site operator should find the time to do. Google just released a new version and the reviews are starting to come in. Check out reviews by beconfused, Mashable, and Mydeology. All seem to be relatively positive, save a few errors that still remain in the new site.