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Posted By Keith Ort on 12/20 at 10:31 AM
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Google’s three billion-dollar acquisition of DoubleClick was approved by the FTC this morning. They aren’t out of the woods yet as the deal will not be 100% finalized until approval is given by the European Commission which has a self-imposed deadline of April 2nd to complete its review. Should the deal receive full sanctioning, it will broaden Google’s reach for online advertising by giving them access to major advertisers such as Sports Illustrated, Friendster and MTV Networks whom DoubleClick has exclusive contracts with.