My Starbucks Idea
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Posted By Matt Certo on 04/14 at 09:37 AM |
Starbucks makes a great case for using the Web for customer interaction and engagement. Coming off of the heels of their recent 3-hour shutdown, Starbucks is using a new Web site to help get new ideas from its customer base. Registered users can submit ideas to the company and/or vote on the ideas of others.
Screencasting gains momentum...
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Posted By Matt Certo on 02/29 at 01:45 PM |
Screencasting isn't a new phenomenon. It's been in use for several years, actually. Jon Udell of O'Reilly Media has a good rundown on the concept from a couple of years ago. But I seem to be seeing more and more of the application in use on Web sites as a quick way to show a user/audience how a software tool or a Web site works.
Basically, the idea is to show a mirror image of a software concept or tool while the demonstrator narrates his/her actions. Check out this screencast demo from 37 Signals showing how one of their software tools works. It's a great alternative to simply creating a laundry list of bullet points and calling it a 'feature list.' Both tools have their use, but I love the simplicity of the screencast application. I got a kick out of Josh Hallett's screencast showing his frustration with finding information on a Web site. This example shows that screencasting isn't just for software demonstrations. The concept can be used to communicate in a way that words and pictures alone can't do.
There are lots of tools available to produce screencasts. It's worth considering when you have a communication objective that fits.
Newspapers & Online Business Models
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Posted By Matt Certo on 02/19 at 02:17 PM |
Scott Maxwell, a columnist at the Orlando Sentinel, has a very interesting post today about the change in business models for newspapers. Among other points, he boils the situation down to the following:
Personally, I think those in charge of business models at newspapers across the country screwed up years ago. They decided to give away everything we provide for free. So customers are left with two choices: 1) They can pay for a product that gets delivered to their door at a certain hour. 2) Or they can not pay for anything -- and go online to get most every single thing that was in the live paper, plus many more features, like this blog, at any moment they choose. And then we wonder why people choose the latter.
You can't really argue with Scott's logic about the way people consume their news. Jack Lail has a post along similar lines which leads us to believe that most people aren't getting their news from a newspaper anymore (according to Zogby's it's barely 12%. I was recently in a meeting with a prominent community leader who put this figure at 20% and told the audience to stop chasing 'the paper' for a story because no one's reading it anyway.
It reminds me of something I heard Michael Eisner, former Chairman of Disney, say at a time when Web distribution of entertainment was hitting a fever pitch. Basically, and I'm paraphrasing here, he indicated that his role was simply that of a talent aggregator. Consumers pay him to bring together writers, animators, actors, and production folks to produce great content. His Adam Smith-like warning was that if he doesn't get paid, he won't continue to do it.
It's no different in the newspaper business. Unless it develops a model to continue profiting from the aggregation of columnists and reporters, columnists and reporters will have to change and adapt. Matt Drudge, although in a sometimes questionable manner, has done so. We have also seen the onslaught of blog networks whereby writers get together to co-join blogs with the hope of sustaining.
I'm not suggesting that every reporter and columnist should be a blogger, because I don't think the economics necessarily work. But newspapers will certainly have to adapt by taking control of their strengths. Yeah, I can get the newspaper for free online...but I can't read it over coffee, take it on the plane, or clip something for someone in the same way. And, yes, I can go to ESPN.COM to check the score of the Magic game, but I can't read about the goings-on with the Orlando Magic Youth Foundation and the inner politics of getting the new arena built. Enough folks will pay the Orlando Sentinel to pay the Scott Maxwells of the world to help us understand the world around us. But the newspaper industry needs to continue to develop its proposition for doing so.
Outback Steakhouse Does Online Ordering Right
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Posted By Matt Certo on 01/15 at 10:41 PM |
We recently tried the online ordering system at Outback Steakhouse. I went to the Web site to simply download the menu for phone-in service, but decided to try the online ordering system as they seemed to be promoting it.
I was very impressed by the ability of the online system. You could really tell that the logistics had really been pondered. I think the user interface could use a bit of work in an effort to make things more intuitive, but it was certainly adequate.
The system allowed me to select various menu items, add special instructions to certain items (hold the onions, please), and used dynamic menus to present me with salad/site item choices. It also asked me what Make and Model of car I would be picking the order up in. What impressed me most was the ability to set my own pick-up time. Since I wanted to see the last 15 minutes of SportsCenter, I gave myself an extra 20 minutes by selecting my desired time from a drop-down selection.
I arrived a few minutes before the designated time. The attendant came out curb-side and, recognizing my car, asked if I was Matt! Pretty impressive. She took my card, came back with my receipt and order 1 minute prior to my requested pick-up time. Needless to say, I was very impressed.
My only complaint was that the "medium" steak I ordered was a bit on the rare side. I have to say that the convenience and ease of the online ordering system made up for any shortcomings in the order. I would definitely recommend it!
Google Street Map Fleet
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Posted By Matt Certo on 08/07 at 01:04 PM |
I read this post some time ago talking about Google's fleet of 'camera cars' which were setting out to take 360 degree views of streets to integrate with Google Maps. The idea is to give people actual street-level photographs of their destinations so that they might know where they are once they get there!
I then came across an article in today's Orlando Sentinel announcing that the new technology is available and that Orlando is one of Google's test markets. The actual photos within the maps are of very high quality...and you can use your mouse to pan in 360 mode and even advance down the street the way the actual vehicle must have traversed. Amazing technology!
You can try it out here. But be aware that the street view technology is only available in a few markets...
iPhone Hype
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Posted By Matt Certo on 06/28 at 01:56 PM |
Close to 24 hours away from the Apple iPhone's much anticipated launch and the buzz around the Internet is pretty high. I'm curious as to the way the product will be received, although all signs seem to point to the positive. For starters, Apple's recent history of product launches has been nothing short of astounding--not to mention the very positive reviews that the product seems to be getting. Walter Mossberg of the Wall Street Journal and Steven Levy of Newsweek both seem to have positive things to say.
On the other side, Seth Godin points us to an interview with a Verizon exec (AT&T/Cingular was instead choses to exclusively handle the iPhone for Apple) who seems to be glad that Verizon isn't launching the iPhone. Not sure I believe him. This other piece about Verizon is an interesting look at how the iPhone's competitors are going to counter the product's hype. On a lighter note, Josh points us to Dan Blank's humorous view of iPhone post-purchase dissonance.
OrlandoSentinel.com Re-design
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Posted By Matt Certo on 06/22 at 04:08 PM |
The Orlando Sentinel has recently launched a re-design of its Web site. Mike Thomas, a popular columnist for the paper, has rounded up some reader reviews of the site over on his blog.
Orlando PRSA Links
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Posted By Matt Certo on 05/17 at 02:43 PM |
I had the chance today to address a large group of public relations professionals at the Orlando chapter of the Public Relations Society of America (www.prsaorlando.org). As part of my talk, I promised to post some links of some of the sites we discussed. Here is a brief run-down:
Thanks again to the group for having me...I genuinely enjoyed the exchange!
Link Rundown
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Posted By Matt Certo on 05/17 at 09:41 AM |
If you have a minute, check out http://www.bubbl.us. It's a pretty cool Web-based productivity application for diagrams, brainstorming, etc. This is the type of Web-based app that the world has been warning Microsoft about for some time (i.e. Google Apps).
Also, check out the new release of Google Analytics, something every marketer/business owner/Web site operator should find the time to do. Google just released a new version and the reviews are starting to come in. Check out reviews by beconfused, Mashable, and Mydeology. All seem to be relatively positive, save a few errors that still remain in the new site.
Ernie Els & Co. Take Tavistock Cup
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Posted By Matt Certo on 03/28 at 11:55 AM |
I had a chance to catch a few holes of the Tavistock Cup yesterday. It is a truly extraordinary golf event put on by our client, Tavistock Group. The event was held at Lake Nona Golf & Country Club and features many of the world's top golfers including Tiger Woods, Retief Goosen, Mark O'Meara, and Ernie Els. Congratulations to the Lake Nona team which beat the Isleworth team handily! Congratulations to the entire Tavistock family, a truly remarkable company, who put on another fabulous event.
Social Networking's Gold Rush
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Posted By Matt Certo on 03/03 at 08:14 AM |
The New York Times has an interesting article today about social networking and its next phase. Most have followed the meteoric rise of social networking sites like MySpace.com, FaceBook, and others. They became so very popular when users discovered that they could not just read content, but congregate with others around the content, communicate with others about the content, and in some ways actually become the content. Advertising dollars and investment capital have quickly followed.
At this point, it seems like countless sites are trying to figure out how to tap into the social networking phenomenon (and capital pool). You hear fairly often that we're going to be "the MySpace of X" or "the MySpace of Y." While this isn't necessarily a bad goal, I wonder how realistic it is.
The article in The Times brings up two good points. First, it's tough to convince users to join a social networking site when there are few other members; starting from scratch has even proven difficult for Nike's Joga.com. Second, it is inconvenient for users to go through the registration process for more than one or two of these sites.
It's almost a necessity for every corporation to be thinking about social networking and how to integrate it into a marketing and/or customer service strategy. But I think that most would do better to explore joining existing ommunities instead of creating new ones.
Google: Getting to the Top
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Posted By Matt Certo on 02/13 at 02:05 PM |
Almost every day I entertain the question of how one can snatch a number one listing on Google for a particular keyword or keyphrase. As anyone who has worked with search engines know, this is not at all a simple answer. There are too many variables to consider in terms of industry, stature in the marketplace, target market, and longevity. My typical tact is to try not to give a definitive answer (because, often, one does not exist) but to help clients think about how Google functions and how it might work for them. Similar to the 'training versus educating' line of demarcation, the first step toward Google success is learning how to think about it.
In my conversations with clients, I try and help them think through several concepts related to how Google functions with a Web site and how it assigns rankings. Many of the mechanics of Google are trade secrets (think the Coca-Cola recipe) and unknown by anyone outside of a select few employees. There are several widely accepted principles, though, that guide search engine marketers in how to cozy up to high Google rankings.
For the sake of simplicity, let's think of these accepted principles in two categories:
1. On-site factors: Google takes a look at the content and structure of your Web site to determine how relevant it is to a particular keyword or keyphrase
2. Off-site factors: Google looks at the greater Internet (factors external to your Web site) and how it relates to your site
Once you understand this delineation, you're on the way to understanding higher rankings. Let's take a look at some of the invididual principles within each of these categories.
On-site factors
1. Google cares about your content, how original and genuine it is, how often it is updated, and how many times a particular keyword/keyphrase is used.
2. Google looks for specific, descriptive tags (called META tags and TITLE tags) and the keywords therein.
3. The presence of a site map (similar to an outline) within your Web site denotes structure, organization, and a specific hierarchy to Google.
4. Google evaluates your site to determine how structurally sound (i.e. strong coding) your site is as a measure of its relevance.
5. Google can't often interpret images and FLASH content, so the site must contain a balance between readable text and graphics.
Off-site factors
1. Google counts the number of sites that link to yours.
2. Google determines how relevant/important those linking sites are; a link from a heavily-visited site is more valuable than a link from a site with little traffic.
3. Google looks to see how long your domain has been existence and in its database; as a rule of thumb, domains with longer lives are seen as more legitimate.
4. Google evaluates the text within incoming links as a way to characterize what words are associated with your site.
5. Google looks to other closely-related sites like a corporate blog or other affiliated site as a way to determine how relevant your site is.
This list isn't meant to represent a be-all / end-all. Anyone who tells you that they have such a list is likely exaggerating (or violating a Google patent protection). It hopefully is, though, a start toward helping you to strategically think about Google and how to find your way to the top!
Playing Defense
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Posted By Matt Certo on 01/29 at 09:47 AM |
I'd hate to be running for office in the age of YouTube. First, there was John McCain taking a snooze during President Bush's State of the Union address last week. Now, it appears that Hillary Clinton's singing voice was caught on tape during the national anthem during a recent appearance. This is nothing new, of course. Howard Dean had his fair share of difficulties a few years ago for the same kind of thing. One could argue that his scream did irreparable damage to his political career.
Politicians need to think defense at all times when it comes to what they say and do. Putting out a hundred press releases (i.e. offense) doesn't get you a fraction of the impact that one of these does.
As the YouTube effect continues to proliferate, corporations will need to do more and more to follow suit.
Keyword Research & Search Engine Marketing
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Posted By Matt Certo on 01/24 at 10:00 AM |
Many of the marketers and business owners that I speak with are highly interested in being highly ranked in search engines--especially Google. Many have gone to the trouble of performing some surface level research on the basics of search engine success: things like meta tags, title tags, and incorporating keywords and phrases into the site's text.
But one of the key issues that is surprising to people involves keyword selection. I have found that those keywords and phrases that you assume will be successful are often not. Using software tools, we often explore the real data reflecting the words/phrases that searchers are using and how often they are being used.
I'm usually surprised when I look at the search volume of various terms (which I assume to be popular) in contrast to those phrases which are similar in nature. For example, I once saw that 'personal injury law' didn't have close to the level of search volume as 'auto accident attorney.' Humans search differently than that of the marketer's perception. Keyword research is essential to search engine success.
Brian Clark has a great piece on his blog describing the art of keyword research and why it is important.
Google Image Search
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Posted By Matt Certo on 01/23 at 01:33 PM |
Most businesses are very interested in being at or near the top of the list when a user searches for an associated or relevant term on Google. Many users often use the 'Images' search within Google to look for various images, logos, or photos. Chris Pearson has an interesting post about the trends he is seeing regarding this delineation. Marketers should be aware of the increasing popularity of image search. Designers and developers should take note of the importance of using specific terms within the ALT field of image tags; the more descriptive, the better.
The Web is a Serial Killer
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Posted By Matt Certo on 01/22 at 07:53 PM |
Laurence Haughton points us to an article from The Economist in which the Web's industry changing nature is very candidly characterized:
“The web takes its victims one at a time. First, in the mid-1990s, print media started to feel the terrifying effect of losing their monopoly on publication…in the early 2000s, the same thing happened to music…Now it’s television’s turn. In 2007 TV will have its first “music moment”—the realisation that a core audience (the 18-34-year-old male) has moved online, possibly for good.”
Partnering in the community
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Posted By Matt Certo on 11/19 at 10:12 AM |
WebSolvers has a long history of partnering with non-profits in the Orlando/Central Florida area. We recently launched a pro-bono site for UCP of Central Florida, a charitable organization that serves children with special needs.
I also wanted to make mention of another project with which we're charitably involved. A group of Rollins College students has partnered with a group of artisans in Otavalo, Ecuador to help them deliver their goods to market. We've pledged financial support for the endeavor. Do some holiday shopping at http://www.mercadootavalo.com/!
Yahoo's Recent Re-design
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Posted By Matt Certo on 10/10 at 11:30 AM |
BusinessWeek had a great article last week about the process Yahoo recently used to re-design its Web site. In my years consulting with corporations about re-design efforts, it is interesting to see the dynamics involved with design choices. Unfortunately, many of these efforts are about gut feelings, ego, or turf battles; every department or branch seems to want a link/icon/banner/button on the home page to gain exposure or generate traffic. Re-design efforts can often result in poor visual output and even poorer results.
The article chronicles Yahoo's pragmatic, customer-centric process in which ego was checked at the door and actual cutomer data drove the endeavor.
Traffic, traffic, and more traffic...
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Posted By Matt Certo on 09/22 at 05:36 PM |
Copyblogger has a great list of resources regarding the ever-lingering and ever-changing concept of building Web site traffic...nice job on this post!
One strategy involves linking. Honeymoons, for example, are a good target.
A blog about refrigerators?
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Posted By Matt Certo on 09/12 at 01:58 PM |
Businesses still scratch their heads when thinking about how to build a blog for their business. It's often challenging to think about how to connect your product to the interests of consumers.
Let's say you make or sell refrigerators. You might say, "who would ever want to read a blog about refrigerators?" You might stop there and then dismiss this whole blogging thing altogether. Not if you're refrigerator-maker Sub-Zero.
This company, maker of ultra-cool refrigerators/freezers of all types (who can forget Owen Wilson bragging about his "twin Sub-Zs" in the movie Meet the Parents) decided not to make a blog about refrigerators (how many refrigerator enthusiasts do you know?). Instead, they recently created a blog about taking care of wine. I bet we all know several wine enthusiasts.
The blog is pretty cool--and sound from a marketing standpoint. It focuses on that which is of interest (wine) and then subtly touts that which protects that interest (their product). I think it's a great example of corporate creativity and corporate blogging that truly connects.
Ford Motor Bares its Soul
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Posted By Matt Certo on 09/09 at 05:48 PM |
I was told today about a new blog/community site launched by Ford Motor Company. The site is called Bold Moves. As many know, Ford has been struggling uphill in terms of sales, profitability (or lack thereof), and stock price. This kind of circumstance is very tough on an organization of this size and scale; trying to turn around a company this big is a monumental challenge.
This new site appears to be a site for employees, customers, analysts, and otherwise to truly communicate the good, the bad, and the ugly. It is compiling news feeds from different sites that are both positive and negative toward Ford. Most noteworthy, though, is the series of video documentaries which literally take you into company meetings, conference calls, and insider conversations.
What's so intriguing about this whole concept, as you'll notice, is that Ford is letting it all hang out. It's putting out very negative information about itself...negative analyst comments, negative press, and negative customer feedback. They're attempting to be very transparent--acknowledging the difficulties they face in an effort to truly turn around the company. You see small companies taking this path fairly often, but not so many in the corporate/publicly traded setting.
It should be interesting to see what kind of impact it has. If nothing else, I think it is a great device for the Ford employees to stay abreast of the changes/tactics so each one has an understanding of how that should apply to them as individuals.
The Customer Speaks
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Posted By Matt Certo on 08/22 at 12:51 PM |
Someone parked their mobile opinion today in our parking lot. This particular individual seems pretty upset at T-Mobile! Goes to show that consumers do have a limit...and a will to get even when they're not happy!
On the flip side, I'm a T-Mobile customer--and a pretty happy one at that...
What's In a Name?
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Posted By Matt Certo on 08/21 at 03:08 PM |
I've been knee deep in domain names as of late. A handful of clients I am working with are all wrestling with picking the 'right' domain name(s) for their various projects. This has truly become both an art and a science. And each year, it seems, the situation becomes more complex. Implications extend to trademark law, cybersquatting regulations, and search engine aspirations.
And with .com names being in short supply, it has become increasingly difficult to find a name that really works. Most companies we work with find that their first, second, and third choices for names are already taken. So they're forced to get a bit creative.
While this list could go for miles, here are a couple of things I think about when trying to advise on domain names:
Google is Sorry.
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Posted By Matt Certo on 08/08 at 03:41 PM |
Google is sorry. This message says so.
For the third time today, I've gotten an error message from Google telling me that my query is suspicious--perhaps eminating from spyware or a virus. It is forcing me to validate that the search is authentic through a simple random character display and dialog box.
What's peculiar is that all three of my searches were fairly innocuous: one was for a Compaq server model number, another for movie listings, and a third for a piece of software.
If this is to be the trend, the positive attributes that made Google #1 (simplicity, speed, etc.) will quickly reverse.
Web Site Navigation
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Posted By Matt Certo on 08/01 at 08:49 AM |
Joel has some candid comments and thoughts on why working with Dell feels a bit like buying a used car. He also has some interesting thoughts on the notion of segmenting customers within a Web site.
All the news that's NOT fit to print...
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Posted By Matt Certo on 07/13 at 09:29 PM |
Many agree that blogging is really changing the face of journalism. One of the best things about journalists (especially columnists) who blog is that they now have an outlet to publish more content that isn't necessarily appropriate for their regular column. I subscribe to an ESPN column by Bill Simmons (The SportsGuy) and I get immediate notification of when he publishes a new column or news-bite. That alone is pretty convenient.
But take The Orlando Sentinel's 'Taking Names' column by Scott Maxwell. His blog gives him a place to talk about each day's column and to share stories about the column that a reader would find interesting. His recent coverage of 'Lynum-gate' has given readers a chance to see how the column has evolved...and to learn more than the column could ever hope to reveal.
Want to see a good example of this? Check out one sports columnist's case in point about Will Ferrell not always having a sense of humor!
How do you tell a customer from a click?
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Posted By Matt Certo on 07/01 at 10:11 AM |
Microsoft is asking this question in its campaign to win advertising dollars from Google. The campaign is built around a recent study by Web analytics specialist, WebSideStory. The study compares major search engines/portals where pay-per-click advertising is utilized. Surprisingly enough, Google comes in dead last among major search engines in terms of the percentage of conversions derived from its pay-per-click ads.
The possible explanations are pretty interesting. WebSideStory commentary on the study suggests that portals (where rich content and hand-holding are prevalent) appeal to a more purchase-hungry demographic. Google, on the other hand, is built upon a foundation of simplicity and speed; perhaps this audience is less inclined to buy. More likely, however, is the rising prevalence of click fraud: pay-per-click's dirty little secret (which isn't so secret anymore).
For those who don't know about click fraud, check out the Wikipedia entry for a quick explanation. Mark Cuban has a pretty good take on how big the problem is becoming. Intuitively, my hunch is that Google takes the biggest hit from click fraud because of its size and reputation...almost the same way that Microsoft is the largest target for viruses/worms from would-be hackers. Apple fans have always bragged that they're better at virus protection than Microsoft; not much of a claim, though, when the overwhelming majority of viruses are written for Windows--not MacOS.
What does all of this mean? Things are clearly heading toward the pay-per-acquisition model instead of the pay-per-click model. Google appears to be testing something along these lines that would limit click fraud severely. I have a hundred questions in terms of how this would be implemented, but I love the direction.
Subscribing to Web Pages
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Posted By Matt Certo on 06/22 at 09:20 AM |
Many people still don't know about RSS, a tool that lets one subscribe to updated Web pages or blogs. Brian offers some ideas on how to make RSS more mainstream. Seth Godin has some interesting comments about this. All of this was sparked by Steve Rubel's list of "35 Ways You Can Use RSS Today."
Information as an Incentive
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Posted By Matt Certo on 06/21 at 04:31 PM |
For a customer, information is an incentive. An asset.
I received an email from Brooks Brothers today inviting me to visit the firm's Web site to learn how to tie various tie knots. The presentation is well done. It's built in Flash, is animated, and very user-friendly. It motivated me to go because I have always been curious about various tie knots. There was something in it for me...and the incremental cost to Brooks Brothers was virtually nil. I didn't buy anything today, but perhaps I will in the future.
A marketer can use information to get a prospect to do something. I wonder why more marketers don't use it more often.
Most ads I see focus on what's in it for the company, not what's in it for the customer. Take this week's (6/26/06) issue of Time Magazine. I had it on my desk and picked it up to do a quick poll. Of the first twelve ads in the magazine (from Apple and Land Rover to Edward Jones and LG), all had Web site addresses. But the calls to action were about them, not me. One told me that the site would help me find their store (so I could give them my money). Another told me that the site would explain to me how well the product performs (so I could be convinced to give them my money). Several offered me the very exciting prospect of 'learn[ing] more' or 'find[ing] out more' (so I could give them my money, I'm sure).
LG, maker of HD televisions, would be better off offering me some sort of information. How about this: "Confused about HD? Please visit our Web site to download your free copy of Consumer Reports' comparison report on different television projection types."
Edward Jones, investment agency, would get a lot more mileage out of me with an information incentive. Perhaps something like this: "Curious about saving and investing? Log on to our site today to see the top 10 investing mistakes that baby boomers are making today."
Creating and uploading this information costs nothing to these companies. Creating the impression that it's 'all about them' (and not about me) does.
Netflix RSS
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Posted By Matt Certo on 06/16 at 01:32 PM |
I've noticed recently that Netflix is using RSS feeds for a number of things. Most interestingly, the company is allowing customers to subscribe to new release announcements. It makes it easier for customers to stay active with their accounts--a sure issue for customer retention.
Many tend to assume that RSS is just for blogs. It's important to remember that it can be used for a number of different applications beyond just blogs.
Common Question
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Posted By Matt Certo on 06/15 at 03:48 PM |
I get a very common question (or variance thereof) when I talk to people--especially businesspeople--about blogs: 'why does anyone care about blogs'? Restated, 'why would anyone want to read about some stranger's vacation'? Restated again, 'why would anyone ever care enough to read a blog about someone's sick cat'?
My answer, in short, is another question: 'why is America obsessed with reality television'? Perhaps it's not an original parallel, but our society loves the trivial and true.
Somewhere in some broadcast board room years ago, some TV executive probably asked the question: 'why would anyone ever want to want to watch a group of college grads living together in a random city'? Or, 'why would anyone ever want to watch a group of strangers compete for an immunity idol on a deserted island'? I could go on but I won't!
Agree or disagree with the parallel?
Nike + iPod = ?
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Posted By Matt Certo on 05/23 at 01:21 PM |
Reuters is reporting that Nike and Apple are collaborating on a device to send wireless signals from your shoes to your ears...no, this isn't a joke!
Walking through the Blogosphere
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Posted By Matt Certo on 05/23 at 11:16 AM |
Having trouble keeping up with my RSS feed-reading lately, but coming across some really great posts...
- Liz Dunn from Technorati makes a good point about why you should read both mainstream news and the blogosphere.
- Rob talks about the first mover versus copiers
- Josh tells us about all things RSS at Yahoo!