Christoper Kenton doesn’t create new blog posts all that often (not necessarily a bad thing, by the way), but I usually learn something from his posts when he does. Take a look at this recent post where he discusses a very interesting point: Google’s new analytics product, and the accountability data it provides, may end up deflating enthusiasm for its Adwords program (and the PPC model in general). I have to say that I agree with his assertion.
Tags: business, Google, marketing, search engines